PureVPN Unveils New Brand Along with New Products

The more modern logo is said to exemplify the company's vision of empowering users with safety and consent

All-new PureVPN

Popular VPN service provider PureVPN has unveiled a new visual identity as well as an addition of three new products to its portfolio. The rebrand includes a “more comprehensive brand promise, brand vision, and a new brand identity for PureVPN.”

The all-new PureVPN — along with the new products — is said to reflect the company’s redefined strategy that is more customer-centric, empowering its users with better security and consent.

The brand’s new model is structured around two key pillars – safety and privacy. To that end, PureVPN is launching several new add-ons for a “more holistic cybersecurity experience.”

Speaking of those new products, they include:

  • PureKeep – a password manager,
  • PurePrivacy – a social media auditor, and
  • PureEncrypt – a file encryption tool.

“I’m proud to announce that PureVPN now also has a redefined commitment, a continued promise, an unwavering purpose — for lasting impact,” Uzair Gadit, CEO of PureVPN, said in a statement. “We’re making freedoms accessible through experiences that are secure by default, private by consent and powered by sustainable connections.”

PureVPN is evolving from its familiar lock and keyhole logo to one that isn’t about what the product does; rather, it’s about what the company is providing and supporting – authenticity and freedom. The white space at the center represents a personal, safe and serene space, while the layers around it are a symbol of protection.

As for the shades of purple in the new logo, they represent an homage to the old one as well as an indication of the company’s commitment to progress with ever-changing times. The purple will be accompanied by a warm and welcoming new color palette for other components.

All in all, according to PureVPN, its new visual identity is aligned with a brand promise – “Powering safety and consent, for you to be YOU online.”

We like PureVPN’s new logo. What do you think about it?

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Pros

Cons

  • Large network delivering reliable speeds
  • Dedicated streaming servers
  • Support for all kinds of devices
  • 3-day trial available for $2.50
  • Desktop apps feel clunky
  • Not so reliable for BBC iPlayer